Privacy Policy for Elite Professional Finance Limited 

Company Information:

Elite Professional Finance Limited (Company Number: 10414384) 

Address: Brentano Suites, Catalyst House, 720 Centennial Avenue, Elstree, Borehamwood, England, WD6 3SY 

Elite Professional Finance Limited is an appointed representative of AFS Compliance Ltd, which is authorised and regulated by the Financial Conduct Authority under number 625035.

WHO WE ARE 

Elite Professional Finance Limited (referred to as “Elite Professional Finance,” “we,” “us,” or “our” in this policy) is a finance brokerage business dedicated to helping clients find tailored financial solutions. We are committed to protecting your privacy and personal information in accordance with data protection laws. 

PURPOSE OF THIS PRIVACY POLICY

This privacy policy outlines how we collect, use, and protect your personal data. It is important that you read this policy alongside any other privacy notices or fair processing notices we may provide so you are fully aware of how and why we use your data. 

UPDATES TO THIS PRIVACY POLICY

This privacy policy was last updated on 27 January 2025. We may update it periodically, and any changes will be published on our website. It is your responsibility to review the policy regularly. Please inform us of any changes to your personal data to ensure accuracy. 

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 THE DATA WE COLLECT ABOUT YOU

We collect and process various types of personal data, including:

·         Identity Data: Name, marital status, date of birth, gender, and identification documents (e.g., passport, driving licence).

·         Contact Data: Residential and billing addresses, email address, and phone numbers.

·         Financial Data: Bank details, income, outgoings, and net worth statements.

·         Transaction Data: Details of payments and services provided.

·         Marketing Data:** Your preferences for receiving communications from us and third parties. 

We may also process special categories of personal data, such as health information, particularly if you are classified as a vulnerable individual.

AGGREGATED DATA

We may use aggregated data, such as statistical or demographic data, for research and analysis. This data does not identify you directly but may be derived from your personal information.

FAILURE TO PROVIDE PERSONAL DATA*

If you do not provide the personal data necessary for us to perform our services or meet legal requirements, we may not be able to provide the requested services. In such cases, we will notify you. 

HOW WE COLLECT YOUR DATA

We collect personal data through the following methods: 

1. Direct Interactions: Data you provide by filling out forms, corresponding with us, or applying for services.

2. Third Parties: Data from credit reference agencies, introducers, and publicly available sources such as Companies House. 

HOW WE USE YOUR PERSONAL DATA

We process your data for the following purposes: 

- To identify the most suitable financial product for your needs.

- To conduct credit and affordability checks.

- To comply with anti-money laundering regulations.

- To meet our regulatory obligations.

LAWFUL BASES FOR PROCESSING

We process your personal data under the following lawful bases: 

(a) Consent: Where you have provided explicit consent for a specific purpose. 

(b) Contract:To perform a contract with you or take steps at your request before entering into a contract. 

(c) Legal Obligation: To comply with legal or regulatory requirements. 

(d) Legitimate Interests: To pursue our legitimate interests or those of a third party, provided they do not override your rights.

AUTOMATED DECISION-MAKING

Some funders may use automated systems to assess your application. These decisions are subject to safeguards, and you can request a manual review of any decision affecting you. 

SHARING YOUR DATA

We may share your personal data with: 

- Funders on our panel (a full list is available upon request).

- Regulatory bodies such as the Financial Conduct Authority.

- Credit reference and fraud prevention agencies.

- Third-party service providers, including IT hosting and maintenance.

We ensure that all third parties adhere to data protection laws and implement adequate safeguards. 

DATA RETENTION

We retain your personal data only as long as necessary for the purposes outlined in this policy. Retention periods are determined based on legal requirements and business needs. Upon expiry, data will be securely destroyed or anonymised. 

INTERNATIONAL TRANSFERS

We do not transfer your personal data outside the European Economic Area (EEA). 

YOUR RIGHTS

Under data protection laws, you have the following rights: 

1. Access: Request access to the personal data we hold about you.

2. Correction: Request correction of inaccurate or incomplete data.

3. Erasure: Request deletion of your personal data where there is no lawful basis for its retention.

4. Objection: Object to processing based on legitimate interests or for direct marketing.

5. Restriction: Request suspension of processing in certain circumstances.

6. Data Portability: Request transfer of your data to another service provider.

7. Withdraw Consent: Withdraw your consent for processing where applicable.

To exercise these rights, contact us at: marketing@epfinance.co.uk . You will not be charged a fee unless your request is unfounded or excessive.

COMPLAINTS
If you are unsatisfied with our handling of your data, you may lodge a complaint with our Data Protection Officer or the Information Commissioner’s Office (ICO).

Contact Details:
Data Protection Officer: Rishi
Email: Rishi@epfinance.co.uk